Analisis Studi Kelayakan Bisnis pada Usaha Makanan Cimol Bojot Sawargi

Authors

  • Tiara Apriani Universitas Muhammadiyah Bandung Author
  • Dimas Muhammad Ramdani niversitas Muhammadiyah Bandung Author
  • Muhammad Raka Alfian Universitas Muhammadiyah Bandung Author
  • Perwito Perwito Universitas Muhammadiyah Bandung Author

DOI:

https://doi.org/10.62710/9wajsf65

Keywords:

Cimol Bojot, Business Feasibility, Aspects of Assessment

Abstract

Cimol bojot is a popular snack with promising market potential. To develop a culinary business like cimol bojot, a business feasibility study is essential. This feasibility study involves an in-depth analysis of the proposed business plan. The purpose of this research is to assess the feasibility of the cimol bojot business in terms of finance, marketing, operations, and human resources. The research method used is qualitative descriptive analysis. Additionally, a literature review was conducted to gather relevant market information. The results of this study are expected to serve as an evaluation tool to improve and expand the cimol bojot business, as well as contribute positively to the culinary industry in Indonesia.

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Author Biographies

  • Tiara Apriani, Universitas Muhammadiyah Bandung

    Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

  • Dimas Muhammad Ramdani, niversitas Muhammadiyah Bandung

    Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

  • Muhammad Raka Alfian, Universitas Muhammadiyah Bandung

    Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

  • Perwito Perwito, Universitas Muhammadiyah Bandung

    Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

References

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Drs. H. Nasir Asman, M. (2020). Studi Kelayakan Bisnis (Pedoman Memulai Bisnis Era Revolusi Industri 4.0). Indramayu: Penerbit Adab.

Fahmi, I. (2014). Studi Kelayakan Bisnis dan Keputusan Investasi: Panduan bagi Para Akademisi dan Praktisi Bisnis dalam Membangun dan Mengebangkan Bisnis. Jakarta: Mitra Wacana Media.

Hidayat, A. (2021). Studi Kelayakan Bisnis. Solok: Insan Cendikia Mandiri.

Jumingan. (2011). Studi Kelayakan Bisnis (Teori dan Pembuatan Proposal Kelayakan). Jakarta: Bumi Aksara.

Sunyoto, D. (2014). Studi Kelayakan Bisnis: Bagaimana Menakar Layak atau Tidaknya Suatu Bisnis Dijalankan. Yogyakarta: CAPS (Center of Academic Publishing Service).

Published

29-01-2025

Issue

Section

Articles

How to Cite

Apriani, T., Muhammad Ramdani, D. ., Alfian, M. R. ., & Perwito, . P. (2025). Analisis Studi Kelayakan Bisnis pada Usaha Makanan Cimol Bojot Sawargi. CARONG: Jurnal Pendidikan, Sosial Dan Humaniora, 1(3), 220-230. https://doi.org/10.62710/9wajsf65