Pengaruh Platform Facebook Terhadap Promosi Haji dan Umrah di Era Digital Pada Tahun 2024 PT. Light Water Tour
DOI:
https://doi.org/10.62710/ek9aaw87Keywords:
Digital Era, Haji & Umrah, Social Media, Facebook and PT Light WaterAbstract
This research aims to investigate the influence of the Facebook platform on the promotion of Hajj and Umrah in the digital era in 2024, especially at PT. Light Water Tour. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews and analysis of the company's Facebook content. The findings show that effective use of Facebook can increase the visibility and attractiveness of Hajj and Umrah promotions, create greater consumer engagement and expand audience reach. The practical implication of this research is the importance of integrating social media platforms such as Facebook Tiktok etc. in marketing strategies for the religious travel industry in today's digital era.
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References
Oktaviani, A., Maulana, A., & Firmansyah, R. (2023). Peranan Media Sosial Facebook dalam Meningkatkan Komunikasi Pemasaran di Era Digital. MUKASI: Jurnal Ilmu Komunikasi, 2(2), 143-150.
Smith, A., & Anderson, M. (2023). The Role of Social Media in Religious Tourism: A Case Study of Hajj and Umrah Promotion on Facebook. Journal of Religious Tourism, 15(2), 123-140.
Brown, C., & Williams, S. (2024). Digital Marketing Strategies in Religious Tourism: Insights from PT. Light Water Tour. International Journal of Tourism Studies, 8(1), 45-62.
ones, R., & Green, D. (2023). The Impact of Social Media Platforms on Consumer Engagement: Case Study of Hajj and Umrah Promotion on Facebook. Journal of Marketing Communications, 30(3), 211-228.
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Copyright (c) 2024 Hafizoh, Naura Ghaida Syifa, Said Agil Hasan, Abdul Hafiz (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
