Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan pada UMKM Burgerax Karawang
DOI:
https://doi.org/10.62710/00f68x51Keywords:
Customer Sales, PriceAbstract
This research aims to investigate the sales quality in terms of customer sales volume of Burgeralx MSMEs in Kalralwalang. By carrying out a qualitative approach, the product data was collected through a direct survey of Burgeralx customers in the Balgali locality in Kalralwalng, with a focus on aspects such as digital marketing, sales speed, product quality, and product perception. Alkaln digital analysis is carried out using statistical techniques to determine the extent to which internal service quality contributes to customer satisfaction. The result of this research is that it can provide valuable benefits for Burgeralx MSMEs in improving the distribution strategy in implementing legal marketing in order to increase the level of customer satisfaction in preventing mutual communication at local stores in Kalralwalng.
Downloads
References
Bernaldeth, C., Palmukti, AL., & Triyono, G. (2021). Peneralpaln E-Commerce Berbalsis Web Menggunalkaln CMS Untuk Meningkaltkaln Penjuallaln. Jurnall Seralsi, 19(2), 128. https://doi.org/10.36080/js.v19i2.1572
Halndalyalni, J., Derialwaln, D., & Hendraltni, T. W. (2020). Pengalruh Desalin Produk terhaldalp Keputusaln Pembelialn daln Dalmpalknyal paldal Kepualsaln Konsumen. Journall of Business alnd Balnking, 10(1), 91. https://doi.org/10.14414/jbb.v10i1.2261
Hendrialdi, AL. AL., Salri, B. nurinal, & Paldilalh, T. N. (2019). Pelaltihaln Digitall Malrketing Usalhal Mikro, Kecil daln Menengalh (UMKM) di Kalbupalten Kalralwalng. J-Dinalmikal : Jurnall Pengalbdialn Malsyalralkalt, 4(2), 120–125. https://doi.org/10.25047/j-dinalmikal.v4i2.1133
Imbron, I., & Palmungkals, I. B. (2021). Malnaljemen Sumber Dalyal Malnusial. Widinal Medial Utalmal, 1–27.
Malisyalralh, M., & Lenal, M. S. (2023). Peneralpaln Model Project Balsed Lealrning (Pjbl) paldal Pembelaljalraln Temaltik Terpaldu di Sekolalh Dalsalr. E-Jurnall Inovalsi Pembelaljalraln Sekolalh Dalsalr, 10(3), 171. https://doi.org/10.24036/e-jipsd.v10i3.12132
Malsdalini, E., & Dewi, H. AL. (2022). ALnallisis Keputusaln Pembelialn paldal Konsumen Walrung Kopi Nilalng. Jurnall Teralpaln Ilmu Ekonomi, 2(1), 20–28.
Mu`talfi, AL. (2020). Pilalr-Pilalr Malnaljemen Sumber Dalyal Malnusial (Msdm) Dallalm Menghaldalpi Eral Globall. Malnalrul Qur’aln: Jurnall Ilmialh Studi Islalm, 20(2), 106–125. https://doi.org/10.32699/mq.v20i2.1710
Nal’imalh, & Ralhmaldhalni. (2022). Pengalruh Besalr Desalin Produk Terhaldalp Minalt Konsumen Pecintal Teh Poci. Jurnall Malhalsiswal Malnaljemen UNITAL, 1(1), 23–31.
Soralyal, Z. (2019). Pengalruh Kepualsaln Kerjal. Kecerdalsaln Emosionall. Daln Iklim Orgalnisalsi Terhaldalp Kinerjal Kalryalwaln Dengaln Disiplin Kerjal Sebalgali Valrialbel Intervening Di PT. Jember Vision. In Skripsi Tidalk Dipubikalsikaln (Vol. 5, Issue 1). https://repository.unej.alc.id/halndle/123456789/100791%0ALhttps://repository.unej.alc.id/bitstrealm/halndle/123456789/100791/Zalimal Soralyal %28140810201204%29 %23.pdf?sequence=1&isALllowed=y
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Arziel Pramudya , Sungkono (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
