Analisis Etika Bisnis pada Harga Terhadap Keputusan Pembelian di Perusahaan Minyak Goreng
DOI:
https://doi.org/10.62710/2v98yy15Keywords:
Business Ethics; Price; Purchase DecisionAbstract
This study investigates the impact of business ethics and pricing on cunsomer purchasing decisions for cooking oil in Indonesia, focusing on the crisis of scarcity and price spikes during 2021-2022. As a staple commodity, cooking oil plays a vital role in the socio-economic landscape. Unethical practices such as hording and price manipulation by cartels have triggered public distrust and panic buying. Business ethics demand that companies act with fairness, social responsibility, and integrity, directly shaping cunsomer perceptions of fair and transparent pricing. Findings reveal that cunsomer consider ethical factors in their purchases, often preferring products from ethical companies even at higher prices. However, regulations like Indonesia’s Anti-Monopoly Law and Cunsomer Protection Law have not been fully effective in curbing these violations. The islamic economi perspective also highlight the importance of price justice and avoiding exploitation. This study uses a equalitative approach to analyze the interplay between business ethics, pricing, and purchasing decision, aiming to offer both theoretical insights and practical recommendations. The results suggest that businesses should prioritize ethucal considerations in pricing to build lasting cusomer trust. These findings are essential for echancing oversight and developing fair pricing polices in the cooking oil sector, contributing to more sustainable cunsomer confidence and market stability
Downloads
References
Athallah, A. & Widyastuti, H. (2024). Pengaruh Harga, Kualitas Produk, Promosi, dan Kesadaran Merek terhadap Minat Beli Minyak Goreng Nusakita di Jabodetabek.
Iskandar, A. (2023). Pengaruh Etika Harga terhadap Keputusan Pembelian Konsumen pada Produk Pangan Pokok di Masa Krisis. Jurnal Ilmu Ekonomi dan Bisnis, 11(2), 101-115.
Eka, M, D.. (2023). Pengaruh Harga Minyak Goreng dan Panic Buying terhadap Keputusan Pembelian dalam Persspektif Syariah.
Firmansyah, A., & P, L. (2024). Transparansi Harga dan Kepercayaan Konsumen pada Produk Kebutuhan Pokok di tengah Krisis. Jurnal Riset Manajemen dan Bisnis, 8(1), 52-64.
Hasibuan, M. A. (2023). Etika Bisnis dalam praktek Perdagangan Kebutuhan Pokok: Studi empiris pada Industri Minyak Goreng. Jurnal Manajemen dan Etika Bisnis, 6(2), 90-102.
Kementerian Perdagangan Republik Indonesia. Laporan Distribusi dan Pengawasan Harga Minyak Goreng. 2022.
Kompas.com. (2022). Mengusut Langka dan Mahalnya Minyak Goreng: Dari penimbunan hingga panic buying. .
Kotler, P., & Keller, L. K. (2016). Marketing Management.
Kurniawan, R. (2022). Analisis Keadilan Distribusi Minyak Goreng dan Implikasinya terhadap perilaku Konsumen. Jurnal Kebijakan Publik dan BIsnis, 9(2), 112-125.
Morgan, M. R., & Hunt, D. S. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58, 20-38.
OECD. (2023). Rebuilding Consumer Trust During Crisis: Ethical Pricing Practices and Market integrity.
Putri, R. M., & Asmara, A. Y. (2022). Dinamika Distribusi dan Harga Minyak Goreng Selama Pandemi. Jurnal Ekonomi dan Kebijakan Bisnis, 13(2), 221-235.
Ramadhan, R., & Nuraini, S. (2022). Etika Bisnis dan Praktik Penetapan Harga Dalam Krisis Minyak Goreng di Indonesia. Jurnal Etika dan Hukum Bisnis, 5(1), 56-70.
Alawiyah, S. (2024). Pengaruh Harga dan Promosi Kenaikan Harga terhadap Keputusan Pembelian Produk Kita Minyak Goreng di PT SMART Tbk. Jurnal Ilmu Administrasi Bisnis.
Badan Pusat Statistik. (2022). Perkembangan Harga Kebutuhan Pokok di Indonesia.
Supriyanto, T., & Lestari, D. (2022). Strategi Etika Harga pada Industri Konsumsi Selama Pandemi COVID-19. Jurnal Pemasaran Kompetitif, 10(1), 33-47.
Undang-Undang Dasar Nomor 5 Tahun 1999 Tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat. (n.d.).
Undang-Undang Dasar Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen. (n.d.).
Velasquez, G. M. (2018). Business Ethics: Concepts and Cases.
Wahyuni, D., & Pratama, H. (2023). Pengaruh Harga Etis terhadap Loyalitas dan Keputusan Pembelian Konsumen Produk Pangan. Jurnal Manajemen Pemasaran, 17(1), 23-34.
Yuliana, R., Andriani, E., & Nuramalia, A. (2024). Perilaku Konsumen pada Pembelian Minyak Goreng Kemasan. SINTA Jurnal, 5(1), 35-46.
Yulianti, R., & Nugroho, H. (2021). Konsumen Kritis dan Tuntutan Etika Dalam Penetapan Harga Produk Pokok. Jurnal Ekonomi dan Etika Bisnis, 7(1), 45-59.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Fitri Nabila Khairunnisa, Halimah Zahrah, Kayla Rizqy Agustina, Nida Hulwa Luthfiyah (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
