Pesona Kopi Klotok: Peran Suasana Tradisional dan eWOM Memprediksi Intensi Berkunjung Ulang

Authors

  • Adhi Prakosa Universitas PGRI Yogyakarta Author https://orcid.org/0000-0003-3304-749X
  • Aqila Mandasari Universitas PGRI Yogyakarta Author
  • Guruh Ghifar Zalzalah Universitas PGRI Yogyakarta Author

DOI:

https://doi.org/10.62710/vet52c83

Keywords:

ewom, revisit intention, kopi klotok, consumer satisfaction, tpb

Abstract

This study aims to examine the determinants of revisit intention and satisfaction as a mediator of revisit intention at Warung Kopi Klotok Kaliurang using the TPB and ECT theoretical frameworks. This research predicts consumer revisit intention using the variables of traditional atmosphere and eWOM, mediated by satisfaction. This type of research is quantitative with a sample of 164 respondents. The sampling technique employs non-probability sampling. A survey method was conducted to collect data using an online questionnaire. The researcher utilized Structural Equation Model (SEM) – Partial Least Square (PLS) Smart PLS 4.0 for data analysis. The results of this study demonstrate that eWOM plays a role in influencing consumers to have a revisit intention at traditional restaurants.

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Author Biographies

  • Adhi Prakosa, Universitas PGRI Yogyakarta

    Program Studi Sarjana Manajemen, Fakultas Bisnis dan Hukum, Universitas PGRI Yogyakarta, Indonesia

  • Aqila Mandasari, Universitas PGRI Yogyakarta

    Program Studi Sarjana Manajemen, Fakultas Bisnis dan Hukum, Universitas PGRI Yogyakarta, Indonesia

  • Guruh Ghifar Zalzalah, Universitas PGRI Yogyakarta

    Program Studi Sarjana Manajemen, Fakultas Bisnis dan Hukum, Universitas PGRI Yogyakarta, Indonesia

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Published

13-04-2025

Issue

Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies

Section

Articles

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Copyright (c) 2025 Adhi Prakosa, Aqila Mandasari, Guruh Ghifar Zalzalah (Author)

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

Prakosa, A., Mandasari, A. ., & Ghifar Zalzalah, G. (2025). Pesona Kopi Klotok: Peran Suasana Tradisional dan eWOM Memprediksi Intensi Berkunjung Ulang. PENG: Jurnal Ekonomi Dan Manajemen, 2(3), 3448-3456. https://doi.org/10.62710/vet52c83