Pengaruh Belanja Online dan Perilaku Konsumtif terhadap Pengeluaran Keuangan Bulanan Gen Z
DOI:
https://doi.org/10.62710/cy2ekk51Keywords:
Online Shopping, Consumer Behavior, Financial Expenditure, Gen Z, Multiple Linear RegressionAbstract
This study aims to analyze the influence of online shopping and consumer behavior on monthly financial expenditure of Generation Z. Using a quantitative approach and multiple linear regression method, data were collected through questionnaires distributed to individuals from Generation Z who have online shopping habits. The results of the analysis show that the regression model built has an F value of 69.720 with a significance of 0.000, indicating a significant relationship between the variables studied. The R Square value of 0.590 indicates that 59% of the variation in Gen Z spending can be explained by online shopping and consumer behavior variables. Partially, online shopping and consumer behavior variables each have a positive influence on spending, with regression coefficients of 0.406 and 0.527, and a significance value of 0.000. These findings emphasize the importance of better financial awareness and financial management among Generation Z to control their spending amidst the increasing trend of digital consumption.
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