JON EDY; SRI WINDA HARDIYANTI DAMANIK; KARINA RIZKY NUR RAMADHANI. Peran Brand Image Memediasi Pengaruh Word of Mouth (WOM) Terhadap Niat Beli Konsumen Studi Kasus pada Kedai Kopi Aghara. PENG: Jurnal Ekonomi dan Manajemen, [S. l.], v. 2, n. 3, p. 4022–4033, 2025. DOI: 10.62710/cz0tkv91. Disponível em: https://teewanjournal.com/index.php/peng/article/view/1926.. Acesso em: 23 oct. 2025.