ROSIANA AVINDA FEBRIANTI; MOHAMMAD MASKAN; RIZKY KURNIAWAN MURTIYANTO. Pengaruh Content Marketing dan Viral Marketing Terhadap Keputusan Pembelian Produk Serum Hanasui di TikTok (Studi pada Followers Akun TikTok @officialhanasui). PENG: Jurnal Ekonomi dan Manajemen, [S. l.], v. 2, n. 3, p. 3933–3944, 2025. DOI: 10.62710/76jny833. Disponível em: https://teewanjournal.com/index.php/peng/article/view/1916.. Acesso em: 23 oct. 2025.