[1]
yulita, Leni Sugiyanti, Ayu Ambarwati, Ratna Sari Dewi, and Rendy Permana, “Marketing Management Crisis and Brand De-identification: A Qualitative Study on the Multinational Product Boycott Movement in Indonesia”, JURAGAN, vol. 3, no. 1 (Spesial Issue), pp. 4629–4643, Apr. 2026, doi: 10.62710/rythxv46.