YULITA; LENI SUGIYANTI; AYU AMBARWATI; RATNA SARI DEWI; RENDY PERMANA. Marketing Management Crisis and Brand De-identification: A Qualitative Study on the Multinational Product Boycott Movement in Indonesia. Jurnal Ragam Pengabdian, [S. l.], v. 3, n. 1 (Spesial Issue), p. 4629–4643, 2026. DOI: 10.62710/rythxv46. Disponível em: https://teewanjournal.com/index.php/juragan/article/view/2798.. Acesso em: 15 oct. 2026.